The trends and novelties at the forefront of the immune health category are quite varied. Of course, it helps to remember that all your customers care about (and the customer is king) is that the castle is well defended. Research, meanwhile, provides a foundation for confidence in our continued security. Developments within the immune support category are bringing new techniques to the task of protecting the citadel. If we think of the body as a fortress, then we can liken the body’s endlessly complex immune system to the ramparts, the masonry, the moat and drawbridge (if we’re going medieval), and the soldiers within that fortress. Advances in the immune health category and insights on the market.
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